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I have to admit I never expected to have a post like this one on my blog. However, I feel this is the best way to keep people informed of what we have to deal with simply because we dare to promote a healthy way of eating that doesn't conform to the "standard guidelines".
Jack Malvern, a senior news reporter and former arts correspondent for The Times, sent us an email on Friday evening at 20:40 accusing us of recommending alternative treatments for cancer.
He based his accusations on a single sentence taken out of context. You would expect that any respectable journalist would do some basic investigative work before making accusations. But it seems this is not Jack's approach.
We were so shocked by Jack's accusations that the first thing we did was to check if the email address it was sent from is actually legitimate. Our initial thought was that it was the work of a prankster - not a journalist.
We have already informed Jack that we will include all correspondence unedited on our website and share it on social media.
Jack Malvern's Email
What contributed to our surprise - and may be completely unrelated - is that for the first time ever we received an email just days before Jack's message inviting us to promote an unspecified 'natural therapy' for cancer which we dismissed and marked as spam in our ticketing system:
So what is going on here? Why would a former arts correspondent who - as far as we can tell - never wrote anything related to nutrition, health or technology suddenly have such an interest in our app?
Our Response to Jack Malvern's Email
Dear Jack,
I'm shocked at your claims. You have taken a sentence out of context accusing us of 'suggesting alternative treatments' when what we’re referring to is using the ketogenic diet alongside standard treatments – exactly as I do for my thyroid condition.
Of course, if you were to contact us in advance or use our app or visit our website you’d know that already, but sadly you didn’t bother.
Let me explain our approach so there is no confusion:
We never did and never will recommend any 'alternative treatments' for any condition. In fact, we actively discourage people from using the ketogenic diet itself as 'treatment' for any conditions and we always urge our users to contact medical professionals.
When it comes to cancer, below is an example that can be found in our app (and our website https://ketodietapp.com/Blog/lchf/ketogenic-diet-and-brain-cancer)
If you’re wondering why we refer to the ketogenic diet as a “tool” for cancer, you can find out more in the 4 studies mentioned in the article above and the additional references below:
I believe this clarifies the matter 1, and I'll briefly respond to some other points:
You quote Ruth Kilcawley who states that the ketogenic diet is dangerous during chemotherapy due to 'weight loss'.
Like any diet the ketogenic diet can be used to lose, maintain or gain weight – it comes down to calories consumed. We'd love to see the clinical trials and research that Ruth Kilcawley is basing her advice that the ketogenic diet is dangerous when used in conjunction with cancer treatment.
When it comes to the Cancer Research UK quote I’ll overlook the fact that the whole quote is about ‘sugar’ and not carbohydrates and I’ll provide some info you may find useful in your research:
I believe I have answered your questions.
In addition, I’ve asked our developer to update our App Store listing to further clarify our approach although it has already been explained in our app and our website as can be seen above.
For complete transparency we’ll post all our exchanges unedited on our blog and share them on social media.
Yours sincerely,
Martina Slajerova
Applications of the Ketogenic Diet in Patients with Cancer
Apart from the studies listed in my reply, it's worth mentioning that there are plenty more resources focusing on keto in cancer management:
Is This Bias or Just Lazy Journalism?
So what Jack did was to take a sentence out of thousands of pages of content and give a narrow interpretation to fit his narrative.
Let's be clear about some facts:
- Jack never contacted us to confirm his understanding of our app and what it actually does.
- He never used our app to be aware of the content, disclaimers and our approach.
- He appears to have never visited our website to find out more about us.
The fact that Jack claims we recommend 'alternative treatments' for cancer shows he hasn't spent any time looking at the facts but he simply used one sentence that he misinterpreted to fit his story. Furthermore, I would also have expected to see some effort in learning and understanding the topic itself.
How Can You Help?
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We all want to avoid biased reporting based on false accusations to keep our message clear. In the end what matters most is to help everyone follow a healthy diet. This can only happen with your support!
Biased reporting or plain lazy journalism? You be the judge!
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